As the world’s most iconic holiday figure, Santa Claus operates at a level of performance few can match. Think about it: delivering billions of gifts worldwide in one night requires peak mental toughness, laser-sharp focus, and unshakable resilience. At Peaks Within Reach, I couldn’t help but recognize that Santa’s success mirrors the tools and strategies I coach clients on every day.

Learn how Santa Claus uses elite mental performance techniques to manage the world’s biggest event of the year.